On the other hand, the information stream on a platform like twitter can move so fast that your message will likely be received by new viewers throughout the day. For example, we find the reddit community very sensitive, so we intentionally limit our activity there to major updates and offerings. This strategy needs to be limited to the platforms where repetitive marketing related postings are tolerated. We decided that we would communicate the sale aggressively throughout the day in an attempt to saturate awareness in all applicable timezones. The Unity Asset Store is a global market, and we see sales coming in at various times and locations reflecting that fact. We typically post information and updates to Facebook, Twitter(applicable hash tags), reddit(limited), g+(applicable Unity related groups), our Unity forum, and this blog. We try to maintain a pretty regular flow of information, while also limiting communication to meaningful content only. However, we have learned a lot since launching Crazy Minnow Studio and SALSA (our first product). I shot a quick message to Darrin telling him we were the featured 24 hour sale, and after both of us briefly contemplated why no one let us know this was coming, he sprang to action preparing a social media blast to help spread the word.ĭarrin and I both come from technical leadership positions, and neither of us claim strong marketing expertise. After checking the store, I was thrilled to see the large SALSA banner across the top of the Asset Store home page with the frenzy inducing badge overlaying the image. Also, we had not been notified by anyone at Unity that we were going to be featured that day. SALSA sells pretty well, but not to this extent first thing in the morning. On July 15th, I woke up in the morning and checked our sales page, as I normally do, and was shocked and excited when I saw 29 new sales. We had been trying to get our automated lip-sync asset featured in one of Unity’s sales since our initial product launch over a year ago.
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